Terms of sale
Last changed on 2 November 2026. The terms that apply to your order are the ones on this page on the day you ordered.
Who sells to you
These terms apply when you buy a personalised product in this shop for delivery in the United Kingdom. The seller is Pet Printed GmbH, Fichtenstraße 5, 90763 Fürth, Germany ("we"), trading as Proud Chapter. Our full details are on the company details page. You can reach us at support@proudchapter.com.
Books are sold through their own basket and checkout at proudchapter.com/uk/books, under the terms shown there.
What you are buying
Personalised products: blankets, posters, keyrings and mugs, each printed with a design from this shop and personalised with your child's photo, a name, or both. Every product is made for you after you order it. Nothing is kept in stock, because no two are the same.
The preview shows your design before you buy. It is painted by an AI model from the photo you upload and set with the name you type. The product is printed from the same painting. Colours on a screen can look slightly different from print.
How an order is made
You personalise a product, add it to your basket and go to the payment page, which Shopify runs for us. Everything you ordered and its total price are shown there before you pay, and you can go back and change your basket until you do. The contract is made in English. We keep a record of it and send you a confirmation by email; you can ask us for a copy at any time.
The contract is made when your payment goes through and your order is confirmed. Until then nothing is charged and nothing is made.
Prices and payment
The prices in the shop include VAT. Delivery is charged once per order and shown in the basket and on the payment page before you pay. The delivery and payment page lists the current charge and the payment methods. Nothing is added after you have paid.
If a price is obviously wrong because of a mistake on our side, we will tell you and cancel the order before charging you, rather than make you pay a price that was never meant.
Express personalisation
Express personalisation is an optional extra at its own price. It is ticked in advance in the basket: untick it there if you do not want it. With it, we hand your order to production before regular orders. It is not express delivery and does not change the delivery time of the carrier. Unlike the products, it is not made for you, so you can cancel it as set out under Cancellation and returns.
Your photo and the words you enter
By uploading a photo you confirm that you may use it, for example as the child's parent or guardian, and that the name and words you enter do not infringe anybody's rights. You allow us to use them to make, check, produce and, if needed, remake your product, and for nothing else. The privacy notice sets out what happens to them.
We may refuse an order we cannot fill properly, such as a photo we cannot paint from or words that are clearly unlawful. We refuse before charging, never after, and we tell you why.
The designs remain ours. What you buy is the product, and it is yours to keep, use and give away, but not to reproduce or sell as a product of your own.
Your right to cancel
The 14-day right to cancel an order made online does not apply to the products in this shop, because each is made to your specification and clearly personalised. Express personalisation can be cancelled within 14 days; Cancellation and returns says how.
Your statutory rights
We must supply products that are of satisfactory quality, fit for purpose and as described. If a product is not, you have your statutory rights under the Consumer Rights Act 2015, and nothing in these terms takes them away. In short: within 30 days of delivery you can reject a faulty product and get your money back; after that you can ask for a repair or replacement, and if that fails, a refund or a price reduction. You can bring a claim for up to six years after delivery (five years in Scotland).
Damaged or misprinted: reprint or refund
If your product arrives damaged, misprinted or is not what you ordered, email a photo of it with your order number to support@proudchapter.com within 30 days of delivery. We reprint it or refund you in full, as you prefer, at our cost, and you do not need to send it back. This is what we do on top of your statutory rights, not instead of them: after 30 days your statutory rights continue as set out above.
Delivery
We deliver to addresses in the United Kingdom. The delivery and payment page shows how long each product takes to be made and delivered. If we cannot deliver within that time, or within 30 days where no time was agreed, we tell you and you can cancel and get a full refund. A product is at our risk until it is in your hands.
Our liability
We are responsible for loss you suffer that was a foreseeable result of our breaking these terms or not taking reasonable care. We are not responsible for loss nobody could have foreseen when you ordered, and as our products are for private use we are not responsible for business losses. Nothing here limits our liability for death or personal injury caused by our negligence, for fraud, or for your rights under the Consumer Rights Act 2015.
If something outside our control (a strike, a storm, a failure at the producer or the carrier) delays your order, we tell you, and your right to cancel and be refunded for late delivery stands whatever the cause.
Disagreements and the law that applies
Please write to us first, because most things are settled there. If not, you can bring a claim in the courts of the part of the United Kingdom where you live. The law of that part of the United Kingdom applies; the United Nations Convention on Contracts for the International Sale of Goods does not. We are neither obliged nor prepared to take part in a dispute resolution procedure before an alternative dispute resolution body.
If part of these terms is unenforceable, the rest still stands. We may change these terms for future orders; the terms that apply to your order are the ones on this page on the day you ordered.